A multi-year initiative designed to coalesce senior living thought leaders around major issues impacting the industry – Workforce Development, Quality Improvement, Operational Excellence, Consumer Choice,
and Memory Care.


The burgeoning growth of senior living across the nation and throughout the states bring challenges and opportunities. Together we raise the bar of excellence in senior living through collaboration and thought leadership. As part of Senior Living 2025, Argentum lead a 6-month listening tour in the summer of 2015, listening to the concerns of senior living stakeholders and developing principles to serve as a roadmap of initiatives to address these issues. While the listening tour events have commenced, we continue to welcome your feedback through this website and direct correspondence with Argentum.

REPORT: Getting to 2025: A Senior Living Roadmap. Please feel free to download the report at or access it online below. 

Workforce Development

Understanding the challenges and opportunities facing industry in recruiting, retaining and training talent to care for older adults. A professional, caring workforce is at the heart of senior living.

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Quality Improvement

Giving each resident an excellent experience in senior living. Our nation’s older adults are living longer and consumer demands are quickly changing, reflecting these shifting demographics.

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Operational Excellence

Innovating within an environment driven by consumers, senior living is growing. The industry becomes stronger by sharing ideas and solutions to cultivate business growth and alliances.  

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Consumer Choice

Choosing the right home is an important decision for older adults and their loved ones. Senior living has a role to play in helping to find ways to finance the appropriate long-term services and supports.

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Memory Care

Enhancing quality of life for senior living residents with Alzheimer’s disease and related dementias from care to cure.  While a critical issue for everyone, it is senior living providers that will offer care, community, and support to this growing population.